loret °14
F
Skincare Line & campaign
Concept
Floret °14 is an all-natural skincare line that focuses on simplicity, organic materials and sustainability. Floret 14 uses fourteen different fruit and flower extracts within its products. In addition the brand caters to both male and female; focusing on skin type to better understand your needs. That being said I have created four different lines for normal combo, sensitive, oily & dry skin types.
Deliverables
Project Links
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website
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logo system
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4 product lines
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tote bags
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instagram profile
Logo Concept
The concept of this logo was for it to feature soft and organic lines that match the feeling of the brand. I designed this logo with both male and female audience in mind and wanted it to feel androgynous. Floret stands for one of the small flowers making up a composite flower head. While 14 represents the fourteen fruit and flower extracts used within the line.
Fruits & Flowers
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Blueberries
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Guava
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Kiwi
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Papaya
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Strawberries
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Lemon
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Cherries
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Pomegranate
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Rose
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Sunflower
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Hibiscus
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Lotus
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Lavender
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Aloe Vera
ADDITIONAL MERCH
& SOCIAL MEDIA
The brand also shows a strong social media campaign of soft colors and textures that complement the accompanying natural products. In addition to each product line; there is a tote bag available for purchase.
