Lectured Poster Series
Jens muller | Museum lecture Series
Concept
Incorporating influential artists and design movements in history; I selected an artist from 4 different movements. I created posters that were influenced by the work of the selected artist to promote a series of lectures titled “History of Graphic Design” presented by author Jens Müller. My lecture series will be held at Vitra Design Museum in Weil am Rhein, Germany.
Deliverables
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For this project, I chose four artists from four separate artistic movements from history. After researching their lives, work and inspirations; I then created a poster for each artist inspired by their personal styles.
Ludwig Hohlwein
Ludwig Hohlwein was an influential artist to the Plakastil movement in Germany during the early 1900’s.The movement was categorized by vibrant color palettes and simplification down to the use of few contour lines. Hohlwein’s work in particular features beautiful use of background and negative space that intertwines with the subject matter. He typically featured subjects with little to no descriptive features and would use flat large spaces of design that lacked all sense of dimension.
Tom Purvis
Tom Purvis began his artistic career early learning lithography and developing his own design style that would later be characterized by the Modernist Movement or even on the cusp of London’s Art Deco
Movement.The Modernist Movement can also be
attributed to the Art Deco or ‘Moderne’ Movement which is classified and geometric shapes, bold curves, and a overall flat geometric quality. Purvis in particular had a great understanding of negative space, he would incorporate the background into the highlights by using very little contour lines to push the limits of the design.
Adolfo Hohenstein
Adolfo Hohenstein loved the creative arts and was considered an illustrator, painter, advertiser, costume designer and set designer. Settling in Vienna during the Art Nouveau movement in 1879, Adolfo became one of the most important and influential Italian poster designers of his time along with Cappiello and Mataloni. Hohenstein represented the Art Nouveau movement due to his intriguing use of the background and negative space to create his subject. He also utilized the borders of his pieces with beautiful intricate frames that flow around the subject and keep your eye
moving. The posters also feature unique hand drawn letter forms and vibrant pops of flat color and light contour lines that are cohesive throughout his work.
Milton Glaser
Milton Glaser along with Reynold Ruffins, Seymour Chwast and Edward Sorel he co-founded the renowned Pushpin Studio. Together they began the Post Modernism Movement. Postmodern art is a style that began in the late 1960’s. The movement rejected that of the Modernism Movement’s aesthetics, the traditional values and that art was something that should be “elevated from the popular taste”. Postmodernism embraced artistic experimentation with new media and held the idea that in art, anything goes. Glaser’s work embraced the curvilinear lines of Art Nouveau and rejected the machine aesthetic linked with Modernism. His work features bold silhouettes, vibrant pops of color and beautiful flowing lines that lead your eye to travel around the page. He treats type with a similar whimsy, adapting its forms into new creative curved forms which were new for this era.
